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Food and Beverage : Senior Digital Brand & Communications Manager From 2019-09 To 2021-02
Duties
Brand Manager Roles:
- Currently manage 2 out of the 3 Twizza brands
- Twizza Energy
- Clark & Sons Mixers
Duties include:
- Conceptulise and design packaging
- Develop strategy for launch
- Design and implement a long term brand awareness strategy, consisting of:
- Digital strategy
- Trade Marketing strategy & Implementation thereof, Pricing Strategy
- Sales Incentive plans
- Promotional Activities
- Event Managament
- Budget Management
- Forecast Management
- Market Research Management and Analysis
Communications Manager Role:
- Develop Internal & External Communications Strategies
Internal:
- Working closely with HR to communicate and activate initiatives for the buisness
- Managing Communication platforms within the organisation
- Workplace by Facebook
- Newsletter
- Designing visual content for internal screens nationally
- Arranging & executing internal events;
- Conferences
- Cycle Brief
- Team Building
- Award Ceremonies
- Management of Corporate Social Responsibility programs
External:
- Digital & Social media management
- Public Relations Management
Hand & Power Tools : Trade Marketing Manager From 2017-08 To 2019-08
Duties
Trade Marketing
- Creating a trade marketing strategy and communicating this to the marketing team.
- Executing the trade marketing plan across the region.
- Driving brand awareness across various categories and products.
- Attending and presenting at trade shows and events on behalf of the business.
- Coordinating the creation and delivery of marketing materials and content.
- Reporting on data and industry trends relating to trade categories.
- Creating trade marketing plans for individual products and product ranges.
- Employ the principles of Category Management with regards to range assortment, channel specific ranges, promotions, display/merchandise, replenishment and effective sales drivers to grow in the market place
- Work with channel sales teams to present marketing plans to key retail partners
- Monitor competition in markets and propose strategic directions to combat and gain market share
Brand Marketing
- Full Brand Management for our top 4 Brands for the SSA region. Brands include Stanley, DEWALT, Black & Decker and Irwin
- Working closely with other Stanley Black & Decker regions gloablly to ensure the brand representation is uniformed world wide
- Managing all aspects of the brand through the supply chain both tangible and intangible.
- Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
- Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
- Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
- Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
- Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
- Managing external agencies and ensuring marketing budgets are met.
- Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.
- Managing social and digital platforms
Awards & Achievements at SBD
- Gold Award Winner for Power Tool Company of the Year at the DIY awards 2018
- In July 2018 I developed a 360 degree campaign to relaunch Stanley Power Tools to the South African Market, the campiagn involved a strong B2C strategy and instore POS solution.
- Due to low budgets Stanley South Africa was unable to carry out this campaign however, the campaign was presented to Stanley Middle East. The campaign was launched and deemed successful in 2 countries by December 2018, these countries include Dubai and Saudi Arabia
Manufacturing of Tools : Marketing Manager From 2010-03 To 2014-06
Duties
Marketing Officer: March 2011 – June 2014
Marketing Manager: July 2014 – June 2017
- Develop & oversee the implementation of the marketing strategy in alignment with business strategy, by co-ordinating marketing efforts to support the achievement of business targets, through the execution of marketing campaigns and projects.
Marketing & Advertising
- Budgeting & Forecasting
- Advertising/ Media interaction companies
- Strategy development and implementation aligned with business goals
- Provide strategic insights in developing the marketing strategy and action plans
- Oversee the development and implementation of marketing plans, projects and campaigns utilising different elements of the marketing mix
- Oversee the implemented campaigns to have effective pull through into the correct segment and channels
- Conduct competitor analysis and product relevant research through liaison with research companies
- New Market Development Strategies
- Developing marketing strategies that appeal to B2B Customers : Wholesalers and Retailers
- Developing Marketing strategies that appeal to B2C Customers: end users
Brand Management
- Ensure compliance to the company brand policies and guidelines
- Internal and external stakeholder relationship management
- Identify, advise and influence opportunities to support business and brand objectives as well as identify client needs and requirements.
- Develop and implementation of strategies, policies, procedures and budgets
- Intergrated & consistent Brand Design Management
- Customer and Employee Product Training
Corporate Social Media
- Create and maintain social media presence (Facebook, Instagram, Twitter, Pinterest, Lasher App)
- Market Feedback - Development Programs
- Market Research – Development of program / measuring tools
- Digital Marketing Strategies
Merchandising
- Development of stand designs
- Management of merchandising stands in the market
Events:
- Development and implementation of:
- Tradeshows
- Exhibitions
- Customer Training
- Team Building
- Conferences
Management:
- Managed a team that consists of 5 staff members
- Graphic Designer
- Marketing Assistant
- Merchandise Team (3 Gentlemen)
Project & Campaigns
- Tussen Die Lyne – Reality TV show 2011 and 2013 on Kyknet
- Survivor South Africa Champions – Top & Tails for Lasher Tools Sponsorship
- Anti-Poaching Campaign – Saving South Africa’s Rhino – Over R1 500 000 has been donated to the SHR organisation: 2013 - current
- Mobile APP Development : DIY & Gardening App – First of its kind in South Africa (launched June 2015)
- eCommerce Website for Lasher Tools: 2017
Awards & Achievements at Lasher Tools
- Hand Tool Company of the Year 2011 , 2012 & 2013 – Due to our quality and service
- Proudly SA Company of the year 2013 – Due to our Big 5 / Rhino Campaign
- Advertising Campaign of the Year 2014 (Silver) – DIY Trade News Industry Awards – Due to our Big 5 / Rhino Campaign
- Proudly SA Company of the year 2014 – Due to our Rhino campaign and SA Rugby reality TV series
- Nominated for the 2014 Rhino Conservation Awards in the Awareness, Education & Funding category (Received 2nd place)
- Nominated for the 2015 Rhino Conservation Awards in the Awareness, Education & Funding category – July 2015
- Silver Award Winner at the New Generation Social Media & Digital Awards: Most Innovtive App in SA 2015
- Silver Award Winner for DIY Company of the Year at the DIY awards 2016
- Gold Award Winner for Proudly South African Company of the Year at the DIY awards 2016
Events Services : Owner From 2009-01 To 2011-03
Duties
Building - Construction : Personal Assistant to Managing Director From 2008-08 To 2010-02
Duties
- Managing Diaries for Managing Director,
- Financial Director, E&I Director & Contracts Managers(x3)
- Legal Advisor, HR Manager,
- Quality Assurance Manager
Call Centre:
- Answering calls
- Screening Calls
- Taking Messages
- Drawing up CV a s for Tenders
- Handling Public Folder Updates
- Handling Company Resolutions
- Handling Credit Applications
- Generating JDE Orders
- Generating JDE Payment Reqs
- Assisting QS with financial requirements
- Formalizing Site Procedures
- Assisting Contracts Managers with Financial requirements & Admin
- Document Control to & from Site
- Company Organigrams
- Notice Boards
- Handling Attendance Register
- Handling Leave Book
Travel Arrangements for:
- Executive Staff
- HR Department
- Legal Department
- QS Department
- E & I Department
- Durban Branch
- Compiling Adjudications
- Ordering & Controlling Promotional Supplies
- Assisting with compilation of Certificates
- Fact Sheets
- Brag Sheets
- Birthday Cards for following Business Units
- Energy (Boksburg)
- Oil & Gas (DBN)
- D & P M ( Woodmeade)
- Car Claims for Following Business Units:
- Managing Leave Forms for following Business Units:
Managing Disbursement Claims for following Business Units:
- Setting up of Annual Management Calendar
- HR New Employee List
- Management of Gift register
- Board Pack Assistance
- Declaration of Interest
- Attendance register
- Gift Register
- Resolution Register
- Book for Minutes of meeting
- Boardrooms
- Booking Boardrooms
- Catering for meetings
- Managing Cleaning Staff
A wholesaler of auto replacements body parts as well as abrasives and consumables : Internal Sales From 2006-06 To 2008-01
Duties
- Answering of calls
- Taking messages
- Taking orders, placing orders, loading orders
- Credit Applications, Accounts ,GRV?s, Invoices/ PurchaseOrders) ,
- Filing, Stock orders, arranging meetings, presentations, business trips.
- Worked on Microsoft Word/ Powerpoint/Excel/ Quickbooks/ Pastel Evolution.
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