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Address 1:
2 Arbroath Road, HQ Bedfordview, 2008, South Africa.
Address 2:
Romany House, Mellis Park, 2 Mellis road, Rivonia, 2128
Tel: (011) 970 3166

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Sales Manager

Candidate: 45092
Available: Available
Location: Johannesburg (Incl. Northern Suburbs)
Gender: Male
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Candidate Book Interview Send Enquiry    + Add To Talent Pool Make Contact
Sales Manager
R40000- R50000
BComm Honours (Business Management)
BCom:Business Management 1,2 &3 Industrial Psychology 1,2 & 3 Economics 1,2 & 3 Accounting 1 & 2 Public Administration 1 Mathematics 1 End user Computing
BCom Honours:Marketing Management Strategic Management Human Resources Management Organizational Behaviour And Research Methodologies
Matric:English, Xhosa, Mathematics, Physical Science, Biology and Geography
Syspro,SAP,Typing 50 w.p.m.,E-Mail,Internet,Lotus Notes,Unique Payroll,MS Word,MS Excel,MS Explorer,MS Outlook,MS PowerPoint
Retail - Wholesale: General Sales Manager From 2018-01 To 2019-05

Managing the commercial team, the marketing team, the fulfillment team, and the customer service team..

Responsible for developing and implementing the General Sales plan inline with the company strategy..

Responsible for delivering the required sales Volumes.

Consumer Products - FMCG: Sales Manager From 2016-03 To 2017-12
  • Management and achievement of sales volumes and KPI targets
  • Support recruitment and lead the functional/leadership development of a team through inspirational infield and classroom coaching.
  • Drive the highest standards of executional excellence through implementation of business plans, trading term compliance, cycle activities, perfect store activation and category management in trade.
  • Deliver business results for the Sales Area
  • Manage the Human Resources and Budget allocated for the area
  • Manage the operations or productivity for the Sales Area.
  • Drive relationships between key stakeholders i.e. Customers, suppliers, operations and employees.
  • Manage the Customer Master data to ensure accuracy in segmentation and tiering.
  • Identify new opportunities for sales growth in the assigned region and make recommendations to exploit these growth opportunities
  • Review and develop territory or Quarterly sales plans
  • Ensure profitable and effective execution of all sales plans within the different clusters in the region
  • Liaise with Marketing, Trade Marketing and other internal and external partners to manage implementation of sponsorships and events within the assigned region
  • Prepare and monitor recommended incentives for Sales Representatives
  • Coordinate sales of the company’s products to the retail trade from Distributors(Agents)/SSDs/and company-operated depots
  • Liaise with distributors in the assigned region to manage distributor stock inventory movement sand avoid out-of-stock incidences
  • Conduct periodic visits to all Distributors in the Region
  • Submit timely and accurate routine and market information reports to the HQ Sales office
  • Manage weekly meetings with the direct reports
  • Effectively coordinate the maintenance and effective utilization of all trade infrastructures in the territory with particular emphasis on fridges, draught machines, neon signs and other equipment
  • Promptly execute all ad-hoc projects
  • Lead and motivate sales teams with the overall objective of achieving sales KPIs
  • Coach and develop team members.
  • Conduct regular one on ones and Performance Reviews with the team.

Sales Manager From 2013-05 To 2016-02



Business Results

  • Ensure that objectives in terms of availability, visibility, volume, quality including product freshness and customer price of products are achieved for the Area.
  • Coordinate implementation of brand and trade programmes in the Area, quickly reacting against competitive threats if necessary
  • Ensure all in store execution targets within Area complies with Operational Plan
  • Ensure the implementation of the communication plan within the Area and in line with cycle execution guidelines
  • Ensure the implementation of retail planogramming and merchandising coverage within Area
  • Ensure that all outlets are compliant with BAT’s International Marketing Standards and all Corporate Guidelines


Leadership Results:


  • Manage, inform , develop and motivate the Trade Marketing Representatives and Sales Representatives in order to deliver trade marketing and distribution activities that are superior to the competition in respect of both core and added value services
  • Work closely to the to adapt trade programmes developed by the Business Development department to the area’s reality
  • Propose goals and KPIs for the programmes implemented in the area and track ongoing results
  • Ensure that area team and trade partners are well-trained and aligned with BAT’s International Marketing Standards and all Corporate Guidelines



  • Improve all identified development areas , by achieving the signed off development plan with the Territory Manager
  • Ensure that at all times the Territory Manager provides leadership to representatives by setting an example of excellence
  • Ensure that the Sales , Trade Marketing teams are briefed in line with the communication planning process
  • Ensure that area team is well trained on BAT systems , processes and procedures
  • Ensuring effective performance management and ongoing development through the achievement of infield targets


Management Results

  • Develop and Implement Area Operational Plan in line with the Regional Operational Plan
  • Develop and implement a trade coverage plan for the area
  • Consolidate data gathered by area team to ensure that the Territory Manager is fully informed at all times
  • Reconcile all area accounts in line with defined processes and procedures
  • Ensure that internal control procedures are followed in relation to the identification and resolution of cash and stock shortage discrepancies on a daily basis
  • Manage cash collection issues ensuring that Trading Terms and Conditions , Credit Applications and Retail Contracts ( Trade Investments , Merchandising) , are implemented and negotiated in line with company procedures and legal requirements, minimising commercial risks
  • Manage budget for trade programmes for the area
  • Manage the productivity & cost optimisation of the area (trade spend effectiveness in the area) through the achievement of productivity targets (visits per day) and sales strike rates.


Relationship Results


  • Work Closely with Regional Marketing Finance , to ensure that all BATSA budget is managed effectively and including collection of overdue accounts
  • Work closely with Regional Planner to ensure the efficient deployment of sales and Trade marketing Routes
  • Select in conjunction with Regional Insights Analyst and Regional Marketing Deployment manager adequate touch points for trade programmes for the area and ensure implementation through Regional Merchandising manager.
  • Provide insight on area’s characteristics to to develop appropriate programmes for the area



  • Build and maintain relations with key retail customers within area , as identified in conjunction with the


Innovation Results

  • Gather/ generate innovative ideas for enhancing trade programmes and develop solutions in overcoming obstacles to meeting all Area Targets

Business Development Manager - BIPBOP From 2011-11 To 2013-04
  • Lead the product marketing push strategy and coverage to the relevant Sales Channels of related product ranges, by working in close collaboration with the dedicated sales teams pulling business from these sales channels.
  • Analyse and monitor market requirements to provide a suitable solution to the market
  • Analyse competitor offering , pricing and promotion to ensure competitive advantage
  • Prepare and ensure effective promotion and launches
  • Manage product life-cycle planning to grow market share
  • Prepare a communication strategy to ensure customers are kept informed of product development
  • Monitor and manage expenditure to ensure product profitability
  • Accurate monthly reporting and analysis of figures  

Consumer Products - FMCG: Business Development Representative From 2009-07 To 2011-10
  • Overseeing the regional route to market sales channel
  • Management and achievement of sales volume, value targets and KPI targets
  • Drive the highest standards of executional excellence through the implementation of business plans, trading term compliance, cycle activities, perfect store activations and category management.
  • Timely and accurate completion of all administration including database and credit management.
  • Fostering outstanding collaboration and building relationships with key customers.
  • 100% customer calls completed on time with due frequency and to defined standards.

Also acted a number of times as a Sales Manager of the Kei Region

Food and Beverage: Accounts Manager From 2005-11 To 2009-06

Price Management (ensuring that customers are selling at recommended prices).
Ensuring that the SAB products are available to the right customers at the right time.
Ensuring that customers have enough credit.
Overseeing the merchandising at all customers based on the volume.
Analyzing competitor actions and consolidating some response.
Responsible for promoting all SAB products.
Educating customers about stock Rotation thereby ensuring good quality in all brands.
Market development, segmentation and smart penetration.
Acting as a Brand Ambassador for the company.

Mining: Human Resource Officer From 2003-04 To 2005-10

Recruitment and selection
Managing Disciplinary hearings
Representing the company at the CCMA.
Labour Reconciliation
Benefits administration which included liaising with pension funds, provident funds and medical aids
Later when I was appointed as a Senior HR Officer I included the following duties as my responsibilities
I was the Coordinator of HIV and Aids Committee and CSI Committee.
I was a member of the Samancor Provident Fund Administration Committee.
Managing and maintaining employee personal files.

Johannesburg (Incl. Northern Suburbs)
Ekurhuleni (East Rand),Johannesburg (Incl. Northern Suburbs),Tshwane (Pretoria)
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