Marketing/Digital/TTL

• Communicate and align relevant strategy and business plan with partners and team.
• Drive implementation of strategic initiatives
• Participate in adhoc and operational meetings.
• Track and report on financial and operational performance metrics; and
• Implement improvement plans in relevant area where needed.
• Collate and prepare appropriate daily, weekly,and monthly activity and performance reports, in accordance with the measurement metrics set by management, for the attention of management.
• Execute projects or initiatives in line with business objectives and budget requirements.
• Combine creativity and feasibility to establish innovation marketing plans and approaches, supported by financial estimates of the business opportunity, that will be used t achieve departmental objectives.
• Define marketing innovation objectives while understanding existing market needs and business gaps.
• Develop innovative marketing solutions to reach a large audience with a limited budget.
• Use a mix of traditional, digital, above and below the line marketing approaches to reach customers in an innovative way.
• Adopt the use of a range of channels to market to the customer.
• Maintain close contact with sales, and product teams to sense business conditions and trends.
• Engage key stakeholders (internally and externally) across the business to ensure successful implementation of innovative marketing.
• Deploy direct and targeted marketing tactics and awareness campaigns to communicate relevant offers, promotions, and new services to consumer segments.
• Track new trends and business opportunities in the digital space to effectively target customers.
• Ensure customer needs and requirements are satisfied through appropriate engagement with customers to obtain feedback and input.
• Supervise analyses and investigations to inform improvements in products, processes,and services.
• Develop and drive the execution of agreed projects.
• Assess the effectiveness of the various marketing approaches and apply rigorous measurement techniques.
• Implement targeted/relevant marketing tactics to deliver messaging and content based on consumer data and lifecycle.
• Conduct operational stakeholder management & support.
• Cascade and communicate business plans and strategy to technology partners, 3rd party service providers and Digital Content partners and internal stakeholders.
• Manage Stakeholder relationships with technology partners, relevant 3rd Party Service and Platform providers, Digital Content Partners; and
• Manage marketing partnerships and agencies involving identifying and negotiating partnering relationships, managing performance and service offering quality and outputs.

This role is to work locally with one of the key accounts Vodacom for their online platform Video Play, liaising as Vubiquity’s representative. Key responsibilities are to manage the overall service & account management of the VOD services. Particular focus involves being responsible for all fixed and variable revenues, maximising the consumer uptake of the VOD services and related activity, VOD content updates, refresh and rotation policy. Additionally this position is responsible for supporting the Vubiquity Service Delivery and marketing teams, ensuring content published from London to the platform, reaches all platforms by way of local QC as necessary.

• Account management of the key client's VOD service Video Play, including day to day contact with Vubiquity Service Delivery team, planning and review meetings with the marketing teams.
• Maximising opportunities for the growth of the VOD services developing relevant marketing activities, programming, pricing, packaging and promotion plans in conjunction with the client's marketing teams aimed at maximising the uptake and viewing rates of the VOD services.
• Liaising with the central Vubiquity acquisition, marketing, programming and scheduling teams, the Account Manager will ensure that content schedules and activity plans are kept up to date and that the local marketing, content and scheduling needs are communicated.
• Ensuring that the balance of international and local content needs are maximised across the movie, TV, and kids’ VOD services, and feed through requests into the Vubiquity acquisitions and programming teams.
• Ensuring that the service folders are kept up to date and that key editorial driven folders such as Top Titles, Recommended folders, etc are refreshed in line with service needs and agreed content plan.
• To troubleshoot through any service management or content issues to the appropriate Vubiquity department.
• To liaise with client's programming and marketing management and ensure all service management and content issues are communicated.
• To ensure the service management priorities in terms of which new content is required onto the service by when are communicated to the relevant operational teams.
• To ensure any proposed folder changes or new functionality is communicated to the relevant Service Delivery teams.
• To provide key competitor information on a weekly basis inernally, keeping a log of new promotions and initiatives, new entrants, advertising and marketing initiatives.
• To coordinate Change Requests between customer and internal departments.
• To respond to client queries as point of liaison and representative of London departments.

• Was on a 3 month contract with GTB – Ford SA’s agency, managing a team of 2 on the car and performance portfolios.
• Managed fully integrated campaigns and always on communications from TV, radio and OOH to social, digital and PR.

Managed always-on digital communications including but not limited to organic social media and paid social media, online, platform banners, mailers, and various other digital marketing.

• Monthly content selection and planning across all digital communications. (social, digital, mailers, platform banners and other) This includes the concept ideas for engagement.
• Briefing in all content creation with specific objectives from engagement to traffic across all digital communications.
• Developing SEO keywords & phrases with monthly optimisation.
• Managing all ad-hoc promotions and competitions as well as micro-campaigns.
• Working closely with concept teams and writers to ensure brand integrity, cohesion, accuracy, and performance based on objectives.
• Reviewing and tracking media results based on KPI’s weekly as well as constant liaison with media buyers.
• Reviewing monthly reports for all online social media.
• Liaising with studio subsidiaries as well as local studios i.e. FOX Africa
• Compiling and drafting monthly and quarterly content reports for content partners and suppliers.
• Reviewing and QA of all work leaving the studio to ensure all content studio regulations, brand & ci and communications meet the highest standards.
• Responsible for many successful conceptual social media posts which drove high engagement and clicks to site.
• Responsible for the redesign and optimisation of weekly emailers as well as implementation of animated banners in HTML emailers.
• Responsible for the redesign and layout of platform banners based on UX best practice.
• Responsible for a 0.5% revert rate on all work leaving the agency

• Was lead on the Showmax account from November 2015, 2 months post the launch of the product and brand.
• In this time  filled a Business Director role as well as Project Manager role, managing all aspects of the account from planning campaigns and content selections, strategy, retainers, account plans, scoping and roll-out.
• Managed all partner agencies through multiple campaigns and ensured campaign and brand ci consistency. Successfully planning, costing and producing a number of large scale TTL campaigns, a multitude of smaller campaigns and activation's as well as UX, Social, Digital and Always-On material.

• Was initially employed as a Traffic and Production Manager with additional office administration duties.
• Was then asked to also take on client service in addition to that.
• Demographica’s creative partner; serviced their full client service team of 3 AD’s which included approx. 9 clients.
• Working with an anthropologist and the creative team to conceptualise & produce material for all clients.
• Managed all production requirements within the agency as well as operations and office administration.
• Direct Marketing | Print | ATL | UX | B2B

Previous Position Held

The Mouse that Roared (Part of the Global Group)
Account Director – Integrated
June 2013 – September 2014:

Global Mouse Communications (AKA Roering Creative Kin)
Account Manager – Integrated
June 2012 – August 2013:

Celcom (PTY) Ltd
Corporate Key Accounts – Sales
September 2011 – February 2012

TelecomDistribution
Client Relations & Training
August 2009 – August 2011

Soul Candi Home Entertainment
Key Account Manager – Sales
January 2007 – July 2009

Blockbusters Home Entertainment Head Office
Marketing Assistant | PA
February 2005 – December 2006

Nu Metro Home Entertainment
HR Co-ordinator
April 2003 – January 2005

Nu Metro Home Entertainment
Sales Executive
June 1999 – March 2003