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Manufacturing : Public Relations & Events Manager From May 2001 To April 2007
Duties
PR:
?Setting targets & defining objectives
?Developing & implementing PR, events & internal marketing strategies (above & below line)
?Monitoring consumer opinion & conveying information to the board
?Advising the board on communication problems, solutions & techniques
?Handling all sponsorships & donations
?Liasing with various business unit divisions to capitalise on various PR, event & internal marketing opportunities
?Assisting business unit divisions & sub-brands with PR, event & internal marketing strategies
?Assisting business unit divisions & sub-brands with brand management & retention of sales
?Conduct market research / competitors research with regards to PR & events
?Writing & editing press releases
?Monitor all AA media coverage
?Assist with PR strategies & media coverage for Autobay
?Maintain highest possible media coverage for the AA
?Assist with translating & editing all Afrikaans correspondence & marketing material
?Media Liaison ? relationship building with all media
?Updating of PR material for AA website
?Translating & editing all Afrikaans correspondence & marketing material
?Assisting with brand management ? correct use of corporate ID
?Manage PR & Communication budget
EVENTING:
?Full event planning
?Setting targets & defining objective for all events, shows etc
?Conceptualisation & presentation of events
?Project management of all events
?Admin pertaining to all events
?Commissioning & organising all corporate function, golf days, product launches, year end functions, conferences, seminars, road shows (AAQA), sports events (race days) & product launches
?Evaluate, commission & organise all exhibitions & shows
?Manage & maintain events calendar
?Ordering & controlling all corporate gifts & point of sale material
?Manage & maintain events budgets
?Client liaison ? corporate clients
?Distribution of point of sale material to all channels with in the AA and corporate clients
INTERNAL MARKETING:
?Setting targets & defining objectives
?Define various channels of communication to staff
?Identify various internal & external stakeholders
?Develop & implement internal marketing plans & matrix per business units for new product launches
?Assist business units with internal communications for various initiatives
?Assist business units with internal marketing material for distribution to staff
?Keeping staff informed of new initiatives & products
Transportation - Logistics - Freight : Managing Director - MD From May 1997 To Feb 1999
Duties
Fulfilled all company duties
Sales - Marketing : Marketing Consultant From May 2000 To May 2001
Duties
?Maintain monthly ?desk? budgets
?Client Liaison
?Candidate Liaison
?Interviewing
?Maintain customer database
?Sales
?Marketing
?Advertising
?General Admin
?Recruitment of staff
?Induction programmes
?Disciplinaries
Securities : Public Relations Manager From March 1999 To April 2000
Duties
?Organisation of all functions & events e.g. new product launches, exhibitions, & conferences
?Develop, implement & manage marketing, communication & PR plans
?Manage & maintain all Marketing budgets
?Customer liaison both international & local
?Writing & editing press releases
?Media liaison
?Co-ordination of advertising
?General office admin
?Maintain customer database
?Marketing of products to automotive industry
Transportation - Logistics - Freight : Public Relations Manager From Jan 1995 To April 1997
Duties
?Organisation of all functions & events e.g. launches, exhibitions, seminars, family days, all sporting days & new product launches.
?Manage all sponsorships & donations
?Manage & maintain all PR budgets
?Customer Liaison
?Co-ordinating all media liaison
?Writing & editing press releases
?Co-ordination of all advertising & materials
?Manage corporate gifts
?Assisting sales team
?Design & production of all sales brochures & material.
?Maintain corporate identity of company
?General admin functions
?Local & international liaison
?Maintain customer database
?Internal & external communication
Transportation - Logistics - Freight : Public Relations Manager From Jan 1995 To April 1997
Duties
?Organisation of all functions & events e.g. launches, exhibitions, seminars, family days, all sporting days & new product launches.
?Manage all sponsorships & donations
?Manage & maintain all PR budgets
?Customer Liaison
?Co-ordinating all media liaison
?Writing & editing press releases
?Co-ordination of all advertising & materials
?Manage corporate gifts
?Assisting sales team
?Design & production of all sales brochures & material.
?Maintain corporate identity of company
?General admin functions
?Local & international liaison
?Maintain customer database
?Internal & external communication
Manufacturing tyres : Communication and Marketing Manager From April 2007 To June 2008
Duties
?External communications strategy - develop, manage, execute & maintain strategies
regarding the product/service offerings, in line with the Marketing strategy, for the Passenger Car, Truck & Earthmover divisions
?Responsibility for all external communication implementation : including media & non-media, advertising, events & corporate, including press & public relations activities
?Implementation of these actions in the form of communication plans, supervision of their use
?Develop, manage & maintain the marketing / communications budgets & measurement of their results
?Definition of the marketing / brand plans ? develop, manage, execute & maintain (ATL & BTL)
?Implement the advertising & promotion activities including print, electronic, TV & digital
?Brand management ? promotion of brands / products - ensure consistency of brand image through all communications & in all marketing collateral
?Assist in evaluating market reactions to, & perceptions of, advertising & promotional activities
?Manage team players within the marketing department
Business Communication
?Media & non-media communication supports for the marketing of products / services
?Define & implement the Business Communication Plan for the year, definition of communications strategy, plans & tools according to business issues & objectives
?Manage the communications actions so that they are consistent with the marketing position of the brand
?Control of their production & implementation
?Media & non-media advertising
?Events - develop, manage, execute & maintain strategies
?Conceptualization, management & implementation - Road shows, sporting events, product launches, conferences, seminars, incentive schemes, staff days etc
?Merchandising
?Support to dealers in the cooperative communication activities & related budgets
Corporate Communication
?Define & implement the Corporate Communication Plan for the year, in relation with ZMA/Com, including Internal communication
?Definition of Corporate Communication Plan & tools according to corporate issues & objectives
?Control of their production & implementation:
?Public Relations - develop, manage, execute & maintain strategies
?Implement effective public relations campaigns & ensure a professional reputation is projected & maintained
?Resolves media questions, requests & problems emanating from media interactions promptly & courteously
?Media relations ? journalists - regular communication with the media.
?Organize & co-ordinate press relations
?Build relations with the press & keep an up-dated database of journalists / opinion leaders
?Writing & issuing of press releases
?Ensure consistency of external communications, the image & respect of the brand image
?Brand management ? promotion of brands / products - ensure consistency of brand image through all communications & in all marketing collateral
?Develop a crisis communication plan & process
?Manage the media & communication agencies - communications briefs for the agencies of broad lines of marketing strategy & available studies
?Follow the communications performance indicators - recommendation, implementation & monitoring of appropriate communication indicators (ATL & BTL)
?POS signage - manage from A to Z POS signage projects for Michelin & BFG brands in coordination with sales
?Product launches - define, coordinate & manage from A to Z the new products launching events & campaigns
?Manage & apply the brand graphic rules - guarantee that all communications respect the brand image & graphic rules
?Co-ordinate the internal communication tools & actions, with the support of the HR department - define the internal communications actions & tools in relation with ZMA & provide the inputs to produce regular internal informative bulletins
?Coordinate & report the communications activities - facilitation & contribution to a network (country, central, other actors)
?Manage & maintain corporate website ? content management, brand CI etc.
Skills matrix (experience)
?Excellent internal & external communication skills
?Fully bilingual in English and Afrikaans
?Excellent organisational skills
?Knowledgeable about the ?corporate world?
?Strategic business planning
?Develop Communication, marketing, PR, events & communication strategies
?Public relations
?Event Management
?Internal marketing / communications
?Brand management
?Marketing
?Energetic
?Assertive
?Problem solving
?Analytical ability
?Decisiveness
?Leadership qualities
?Supportive
?Team player
?Work well under pressure
?Multi task
?Time management
?Ability to get the job done
?Spontaneous personality
?Go-getter
?People?s person
?Ability to create excellent relationships with all walks of life
?Ability to communicate with all levels of management & staff
Project Management
?Current & past positions always consist of projects that I have to develop, manage & maintain from a event to managing & maintaining a company?s brand identity, launches etc.
?Understanding a project & how to break work down into smaller activities
?Risk analysis ? what the risks are & how to overcome or solve them
?Budget per project
?Ensuring a project plan is implemented as well as an evaluation process.
Quality Control
?Follow all policies & procedures that are in place within a organization
?Quality control of all communication & marketing material that are sent to external & internal stakeholders
?Quality control of all corporate gifts, clothing etc ? maintain corporate identity
Training
?Exposure to training has only been recent
?Assist with material for induction programmes
?Assist with training programmers for staff i.e. call centre ? new product launch, staff need to be informed & trained how to use or sell the product or service.
Event Management
?Develop, manage & execute all new product launches
?Develop, manage & execute all staff year end functions
?Develop, manage & execute all conferences, seminars etc
?Develop, manage & execute all golf days
?Develop, manage & execute all sporting functions ? rugby, race days etc
?Develop, manage & execute all shows/ exhibitions ? Rand Show, Indaba, Auto Africa etc
?Develop, purchase and manage all branded clothing, promotional items
?Low cost giveaways
?Manage and maintain budgets
Public Relations
?Media liaison ? media lunches etc.
?Writing & editing press releases
?Networking with industry related media
Marketing
?Advertising collateral ? brochures, newsletters, ezines etc
?Managing advertising campaigns
?Managing experimental campaigns
?Evaluate advertising opportunities
?Define target markets & LSM groups
?Evaluate AR?s through all communication channels ? radio, TV, magazines, websites etc
?Ensure company website is updated with current & relevant information
Product Management
?Identify products, price, promotion & positioning of all products
?Product life cycle
?Correct target audience vs. correct products
?Consumers needs
?Competitors products
Market Research
?Market dominance/share
?Customer service index
?Customer surveys
?Brand audits
?Competitor / industry analysis
Brand Custodianship
?Maintain corporate brand identity
?Work within the parameters of the brand & its identity
?Quality control of the brand & what it stands for
?Manage & maintain the corporate identity in the market place ? all marketing & communications needs to carry the same message as well as the same look & feel of the brand
?Ensuring that suppliers & end users don?t abuse the logo / identity
Sponsorship Management
?Identify sponsorship opportunities that best benefit the organisation
?Manage the relationship between the 2 parties
Internal Communications
?Identify various channels of communication to reach all internal stakeholders
?Quality control in terms of grammar, messaging etc
?Assisting the business units with communicating to internal stakeholders
?Monthly newsletters, posters in all departments, competitions, giveaways etc
Sales support
?Design & print of posters, brochures, flyers etc
?Producing various banners & signage for promotional use
?Develop, manage & execute annual sales conference & team building days
?Assist with sales promotions
?Develop, manage & execute shows & exhibitions
Barter Management
?Create various opportunities with various organisations that would benefit Michelin
?Manage these relationships for optimum exposure & opportunities
?Quality control in terms of the brand & messaging
External Communications
?Quality control for all forms of communication in terms of grammar, messaging etc
?Manage PR agency
?Media liaison
?Press releases
?Approving Afrikaans material for members & corporate clients
Corporate Social Investment
?This would include the likes of internal communications / marketing
?Our sponsorship initiatives also form part of this
Customer Relationship Management
?In contact with all of the organisations customers, ensuring we understand their needs, expectations & wants and ensuring that we meet these.
?Networking with customers
?Managing & arranging all customer events ? golf days, lunches, fun days, sporting events, media lunches, product or company launches, teambuilding, road shows etc
Agency Support
?Quality control with all creative aspects of the brand ? Corporate Identity
?Manage advertising opportunities ? adverts, advertorials & editorial
?Negotiate with agency on editorial space in various print mediums
Computer - IT : Marketing Manager From 2011-6 To Current
Duties
To market the A.C.T brand effectively, both internally ane externally
Grow A.C.T market share by achievinv the respective3 vendor growth objectives that are aligned with A.C.T.s strategy
Handle all product / brand events as well as marketign and maketing spend
Marketing vendor campaign plans per vendor
Develop, manage and maintain the A.C.T website
Develop, manage and maintain A.C.T. social media and lead generation plans
Manage the marketing team consisting of a marketing assistant, product managers, community managers and HP priont station
Co-ordinate all marketing activites relating to Customer Growth projects, internal vendor awarness days, staff motivation days and staff wellness days, including the planning exectution, tracking and submission iof relevant claims
Develop and drive the A.C.T. communication strategy with the input from the A.C.T. board and vendors
Manage the product managers to ensure their objectives are being met
Manage the marketing assistant to ensure his / her objectives are being met
Manage the community manager to ensure his / her objectives are being met
Manage the graphic desgner and reception staff to ensure all objectives are being met
Total of 8 marketing staf to manage
Ensure that te product managers achieve their respective vendor budgets
Track and monitor vendor market shares
track and monitor vendor targets and rebates
Ensure that all marketing and communication strategies are achieved within budget and set the success of campagns
Ensure that regional allocation of marketing budgts are not excedded
Ensure that every A.C.T. employee clearly understands the A.CT. values, vision strategy and objectives
Ensuring that all marketing processes are documented and implemented successfuly
Assist the product and sales teams with their goals, increase sales, customer acquisition and customer retention
Build successful relationships internally
Regular team building events
General admin within the marketing department
Cotinuously build and reinforce the A.C.T brand through effective and relevant marketing strategies plans and communications
Develop exceptional customer and vendor relationships through marketing and service excellence
Ensure that every customer growth intiative is based on a sound return on investment justification
Market the performance through people culture within the A.C.T. to all employees,, ensuring that everyone comfortably understands th process
Ensure a culture of learning and development amongst the marketing team
Stray abreast of all key trends within the industry - use this knowledge gained to motivate and assist the management team in making use of these best practices for the improvement of the A.C.T. marketing strategy
Media sector : Channel Marketing Manager : Subcriptions From 2009-9 To Current
Duties
Brand custodian within the subscriptions environment
Support the Subscriptions Sales and retention strategy with a defined marketing strategy
Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of subscription products and/or services.
Increase consumer awareness of the products and drive consumer demands.
Plan and oversees the organization?s advertising and promotion activities including print, electronic, and direct mail outlets.
Communicate with outside advertising agencies on ongoing campaigns.
Works with writers and artists and oversees copywriting, design, layout, and production of promotional materials.
Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Prepares marketing activity reports.
Conducts marketing surveys on current and new product concepts.
Source applicable external service providers, maintaining a mutually beneficial work-relationship
Manage online (web and mobi) subscriptions sales platforms (look & feel and content administration)
Scheduled communication to Publishers
Communication with subscribers and subscriptions infrastructure
Guide and support the CRM department to ensure consistency with the our brand values
Competitor analysis of the subscriptions industry
Manage budget and evaluate spend on campaigns
Manage budget spend with full ROI being completed per channel & per product
Automotive - Motor Vehicles : Marketing & Communications Manager From 2008-3 To 2009-3
Duties
Develop & manage marketing plans execute & maintain plans
Drive the development & implementation of the marketing strategy for the company in order to position its brand effectively & positively amongst all stakeholders in SA
Development & implementation of campaigns (above-the-line, below-the-line & online)
Responsible to integrate CRM into overall marketing mix & to implement online campaigns.
Liaising & co-ordination of creative briefs with the agencies
Conceptualise, manage & implementation of marketing initiatives as well as various other projects
Develop brand strategy, & monitor key trends, review performance of the brand & conduct brand audits
To implement the brand strategies, ensure brand adherence across the organisation & increase brand visibility
Development of brand concepts
Developing insight into the products, solutions & service offering
Ability to contribute to the development of strategic direction for the products
Educates & influences internal & external partners on corporate brand standards & key attribute/ company position messaging to ensure all communications are consistent & deliver the brand strategy.
To develop, manage & sustain a profitable brand by meeting consumer needs
Understanding of key marketing principles & ability to apply them effectively to the brand
Management of brands to ensure market share growth & maintenance
Brand /Product Innovation
Optimise brand visibility & recall
Promote & pursue the optimal visibility & reputation of the brand, public knowledge & consumption of its products & services, mass knowledge of its successes & plans through expert marketing, advertising & communication planning & delivery.
Commission & manage research, including Brand Audit & Focus Group Research, & translate research results into appropriate marketing actions
Protect & support the companys brand image by offering advice & direction on the use of brand
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