Energy - Gas : Product / Marketing Manager From 2021-05 To Current
Duties
Manage product availability, supply issues alongside operations, supply planning and procurement.
• Manage product Sales strategy and profitability.
• Price Management to the different selling areas of the organization (branches, distributors, customers).
• Manage Gross Margins allocated to customers, distributors, and sales centres.
• Compile Budgets & Forecasts for Sales and future business plans.
• Compile monthly, quarterly, half yearly reports to conduct variance analysis review compared to budget, and forecast, and take corrective action where appropriate.
• forecasting on short-, medium- and long-term sales force.
• Generate and plan communications, marketing strategies Digital and brand management aligned to the organisation.
• Manage and update product marketing material on digital platforms and printed materials.
• Promote and prepare for events, trade shows, and any other integrated marketing campaigns and communications programmed in raisingbrand awareness of organisational initiatives in different segments, geographical area ortargeted markets.
• Support the Sales team through required training and deployment of marketing literature / tools..
• Increase value added services to customers.
• Liaison with suppliers with regards to productwarranties and measure supplier performance as per business plan scorecard.
• Making sure product compliance and development in line with customers evolving needs and expectations.
• Identify and assist in resolving blocking points reliability and customer service.
• Manage assets through control of the investment process for product development / strategy implementation.
• Prioritize product implementation and define with supply chain team the delivery channels, in accordance with growth objectives.
• Sourcing optimization (Local and imports) of products in line with the strategy with emphasis on optimal storage and resupply methodology.
• In conjunction with Sales, control the reporting of market dynamics (by size, growth, segment, geographical spread and change drivers, etc)and competing dynamics (footprint, operational capacity, product offers, etc).
• Validate the product management strategies through controlling tools and support corrective action as required.
• Assist SHEQ team with investigations and making sure customers adhere to Safety Regulations
Chemicals (Petroleum) : Marketing Sales Manager From 2019-07 To 2020-10
Duties
- Market and sell a range of Fluorochemicals (including Petroleum) on a local and global basis
- Maintain existing and Identify new market opportunities
- Implement marketing and sales strategies
- Develop the current market mix to ensure better growth
- Positioning identify and understanding the B2B target market to drive brand awareness
- Develop marketing plans for different channels and segments
- Update and maintain promotions, advertising on current advertising platforms
- Create and maintain future campaign development and go-to market strategies ensuring that these align with company’s strategy, brand identity and corporate relations strategy
- Customer Relationship Management
- Increase value added services to customers
- Make sure customers adhere to Safety Regulations
- Ensure that Budgets and Mid Term Plan targets are achieved
- Maintain service level Agreements
- Analyse customer’s forecasts, ensure product availability and take corrective action when necessary
- Report weekly, monthly, quarterly figures about sales, forecasts and market shares
- Compile Budgets for Sales and future business plans
- Manage Customer service Management activities with production, logistics and any customer related matters
- Compile price lists
- Contract Negotiations
- Manage Sales and customer service team
- Compile and manage leave management
- Measure and Manage budgets and expenditure
- Perform monthly, quarterly, yearly Performance reviews of the team
- Establish KPI
- Manage and measure People development, succession planning and Perform a mentoring and coaching role for staff reporting into this role
Oil Refining - Petroleum - Drilling : Key Accounts Manager From 2008-10 To 2019-06
Duties
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2010 - 2019 - Marketing and Key Account Manager
Marketing and selling of Sasol Oil Gasses (LPG/propane/ Propellant products/Natural Gas/ Methane Rich Gas) and intercompany Products (Turposol/ Olefin Splitter / CO2/ Sulphur).
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- Strategic planning, new product launches
- Negotiating New and Implementing existing contracts terms and conditions.
- Implementing and Reviewing Service Level agreements customers.
- Customer relationship management to develop and grow sustainable businesses.
- Implementing Internal Partner Agreements.
- Regular customer visits to existing/potential customers followed up with contact reports.
- Issues management: co-ordinate the efforts of different functions to resolve customer issues.
- Collating reports to develop market intelligence on market trends.
- Assist with inventory management, transportation, and supplier operations and forecasting.
- Maintenance of cost control, cost/benefit analysis, productivity improvement, and work simplification.
- Advise on business trends in market.
- Adhere to legislation in which business operates.
- Understanding of risks and mitigation of risks in their business area.
- Implementation of Operational planning and decision making.
- Manage indirect a team of 2 coordinators for order execution
Impact & Results:
- 2014 – Took over the propellant market from Base Chemicals business unit from 9 600t/a to 16 200t/a, with increased sales of R60mil in 2 years.
- 2015 – Exceeded LPG production sales by 5000 m3 in June, received an award for most sold LPG volumes in history of Sasol production.
- 2017 – Demonstrated a market change in LPG market by introduction of small BBBEE in the market, adding new customers with reserved volumes allow market entry while maintaining premium service levels with existing accounts.
- 2017 – Increased NG territory sales from R200 Mil to R300 Mil within 2 years, exceeding quota by 9% in 2017, and 7% in 2018
- Maintained Sales revenue growth of no less than 5% per annum from 2014 - 2018
Principal Coordinator Demand
2008 September - 2010
- Coordinate the supply of Petroleum products to Non-Refinery and Gas customers
- Liaison with the Key Account Managers on supply of monthly contracted volume or any other specifications to the contract terms and conditions
- Reporting of daily performance to the customers
- Process wholesale and Gas customers orders (road / rail)
- Implement revised business rules & stick to stipulated timelines
- Authorise lifting slips
- Ensure effective and improvement of the order execution and coordination process
- Follow up on open orders to ensure that customers are invoiced on correct volumes
- Manage the Actual vs Contracts (over/underlifts), daily, weekly ratable quota volumes and monthly volumes
- Manage Special Deal contract volumes
- Assist and update the special Deals Register
- Maintain relationships other supply chain depts. and other stakeholders
- Manage credit limits exceptions as well as delays in conjunction transporters and logistics procurement
- Communicate to ensure responsiveness to meet un-forecasted and special demand needs
- Ensure customer-specific service levels and performance
- Acting CDF-Assistant Manager when needed / required
- Manage people to execute the section’s objectives and initiatives
- Perform STANDBY duty when required and as per calendar
Trading Exports Administrator
- Ensure receipt of customer’s purchase order- signed by Export Manager
- Generate sales order according to offer/purchase order
- Make sure charges are correct as per Service Level Agreements
- Advise customer of transport bookings and order acknowledgement
- Ensure order is credit released, price released and cleared from delivery blocks
- Generate & process exports documents: statutory, customs & exercise, customer documentation
- Ensure that shipping instructions & payment advice are sent to shipping line 24rhs before stacks closes
- Dispatch of customer’s documents to avoid penalties
- Ensure customer requirements are met
- Order bank management to ensure all orders are received and processed
- Manage lead times to ensure even distribution in support of the supply chain
- Work and maintain customer’s relationships (internally & externally)
- Draw up and update weekly reports on order bank management