Marketing Manager

Head up full Marketing function for Sub Saharan Africa 

Full Budget and P&L management 

Build strategic marketing plans for two focus clusters

Adapt global and regional marketing strategies for two focus clusters (ZASA - South and Southern Africa, WECA - West, East and Central Africa) 

Activities that leverage both the accounts and Logitech’s marketing plans. Working with various team members (including product marketing, regional marketing, and business groups) to understand the marketing priorities and strategic objectives. Use this information to build (in an ongoing fashion) a detailed marketing plan. Execute and measure the plan in conjunction with the KAMS, the respective channel, retail, distribution and enterprise partners. 

Execute and manage marketing plans, in-channel advertising placements, promotional plans and online / offline merchandising that will support Logitech marketing priorities, product launches and partner priorities 

Development and execution of an in-channel marketing plan for major retailers, e-tailers , B2B as well as key SMB resellers / channels. 

Assisting KAMS with the development and execution of account promotions, including budget management, set-up, pre and post analysis (ROI) and report out on results both internally and externally.

Development of merchandising plans, including plan-o-grams, display space, and in-channel Websites and Digital Marketing

Trade Marketing - 

 Supervise and manage branding and marketing communications strategies, plans and activities, including media planning and public relations to ensure effective communication of products / brands and that all activities are geared toward objectives and targets under set guidelines: 

Constant collaborations with digital  agency to ensure KPI’s and conversions are met 

Develop marketing communications strategies and plans by obtaining input from Marketing strategy, in order to ensure alignment with overall Marketing and organizational strategies 

Manage execution and monitoring of plans and activities regarding media planning, e.g. content, message, communication channels, target audience to ensure effective execution to support marketing campaigns

Manage execution and monitoring of plans and activities regarding graphic design to ensure work efficiency within provided resources and budgets to support effective implementation to better capture attraction from customers 

Manage execution and monitoring of plans and activities regarding public relations to enhance brand perception for selected brands and customer awareness in alignment with overall 

 Manage outsourcing regarding marketing communications services to support Marketing function under optimal budget and cost constraints.

Managing all local graphic design through agencies and freelance designers and proofing all brand artwork before being executed

Provide advice on analysis of media / digital branding performance of the organization and competitors, in order to provide strategic recommendations on how to improve media management digital brand communication to ensure improved media performance 

Manage budget planning and utilization of Marketing communications resources to ensure they are supplied with optimal number and amount to work effectively as well as ensure appropriate return on investment (ROI) to organization. 

Review and present ROI analysis of impact of the campaigns in addition to making recommendations for future campaign direction. 

Business targeted events and tradeshows from stand conceptualization to post event event reports and follow through 

Liaison and planning with specific tech media and online platforms

Manage and analyze channel partner programs based on tiered approach

Lead Generation 

Collaborations with Distribution, resellers and end users 

 Assistance and management with local finance, quarterly and yearly planning 

Management of merchandising and promotions contract staff 

 Team management of 5 direct reports 

 Strong Analytics - understanding KPI’s, financials and market information, identifying not only trends, but also the reasons behind them. 

Monitoring results and developing contingency plans as well as opportunities. 

New Product introductions 

Managing all Logitech brands namely C&P, Personal Collaboration, Music, gaming and PWS B2B for Sub Saharan Africa