FMCG : Regional Manager From 2016-08 To Current
Duties
1. ACTIVELY SEEK TO INCREASE SALES AND ACHIEVE SALES TARGETS IN THE FMCG Off-CON TRADE & On-Con Trade
- • Increase sales with existing customers/distributors:
- • Focused sales and merchandising management of sales agent
- • Strategic planning by customer group in the region
- • Implementation of strategies.
- • Continuously identify latest sales opportunities and grow numeric distribution.
- • Manage new listings and grow sales.
- • Continuously monitor sales relative to sales targets
2. OPERATIONS MANAGEMENT
- • Formal Chain Store outlets
- • Formal Chain Store Liquor outlets
- • Regional Distributors
- • Independent Informal outlets
3. MANAGEMENT OF SALES AGENTS
- • Ensure achievement of regional sales targets
- • Ensure sales force aligned with regional strategy and implement it.
- • Manage performance and responsibilities of sales force.
- • Ensure regular sales review meetings are held.
4. MONITOR AND TRACK SALES PERFORMANCE
- • Monitor sales per brand per region.
- • Track numeric distribution.
- • Review sales targets bi-monthly per region.
- • Initiate corrective action.
5. BROADEN SALES BASE
- • Actively seek new business: new key accounts; latest sales channels and new markets.
6. ASSIST DISTRIBUTOR’S SALES TEAMS TO GROW SALES WITHIN THEIR BUSINESS
- • Initiate and implement promotional campaigns.
- • Create focus and excitement around brands.
- • Assist with marketing support and POS.
7. SELLING CORRECT PRODUCTS TO CORRECT CLIENTELLE
- • Monitor performance of products at customer level.
- • Maximize current stockists to list new lines.
- • Check orders vs listings.
8. BI-MONTHLY REVIEWS WITH NSM
- • Review brand/sales performance per region vs targets.
- • Review brand promotional activity vs effective ROI.
- • Check promo material.
9. THE FORMULATION OF AN ANNUAL REGIONAL SALES PLAN
- • The formulation of an annual strategic sales plan
- • Presentation of this plan to the NSM
- • Integration into the company’s sales plan
- • Implementation of this plan within the time objectives
Consumer Products - FMCG : Area Sales Manager From 2014-04 To 2016-07
Duties
To implement appropriate solutions in the form of value propositions to meet or exceed all sales
goals, performance quotas and process expectations in the assigned area. To provide tactical and operational management, supervision, and support to the area sales team.
Duties & Responsibilities Sales Management
Develop and execute the area sales strategy as aligned to the regional strategy.
Customer Relationship Management
Maintain and expand the customer base by building and maintaining good relationships with key
customers and recognizing new customer opportunities. Supply Chain and Distribution Management
Address area stock availability issues with depots. Oversee the area order taking process.
Budget Management
Drive the achievement of the area sales budgets in terms of volume. Control area sales costs.
Area Team Management
Ensure the sales team creates demand pull. KPI’s
- • •Area customer satisfaction rating
- • •Sales team performance
- • •In-store management
- • •Achievement of operational targets
- • •Number of lost customers
- • •Sales volume / location
- • •Volume and value growth
- • •Cost management
- • •New business development (horizontal and vertical growth)
- • •Customer contact coverage
Consumer Products - FMCG : Sales and Merchandise Manager From 2013-05 To 2014-03
Duties
To contribute towards the key objectives of the region and the company as a whole
To achieve predetermined monthly
a) Monetary Sales Targets (Budgets)
b) Merchandising objectives/relays for the region
c) Regions distribution objectives
d) Cross merchandising objectives
To ensure build and maintain clear effective lines of communication with Sales Staff
To ensure that all Sales Staff are placing QUALITY orders defined as orders for stock with a good
likelihood of selling out within a stipulated time. in addition, the placing of order quantities required
to achieve promotional objectives (both sales and merchandising)
To ensure that Sales positions are always filled, and filling in where required, including during leave
period of sales staff.
- SALES
- • To sell the company's products within the geographic boundaries of the region.
- • To sell the company's products to all customers applicable in the region
- • Ensure that the Sales Staff are following the company's sales procedures during sales calls
- • Where special promotions are in operation, full use must be made to PROACTIVELY maximize.
- • such opportunities.
- • Identify and create opportunities to increase the effective promotion, advertising, and display of
- • products in store.
- • Sales meetings weekly with each Sales Rep
- MERCHANDISING & DISPLAY
- • To achieve the most prominent display areas and maximum number of facings for the company.
- • To provide on the job support, guidance, and training to sales staff in the company's employ as well
- • at store level.
- • To utilize all available display equipment and P.O.S material
- • To regularly inspect conditions of product and to rotate stock to reduce/ eliminate expired stock.
C. TERRITORY MANAGEMENT
- • To update calling cycles monthly
- • To prepare and maintain workable routes.
D. ADMINISTRATION & CONTROL
- • To maintain customer record systems and sell & tell files.
- • Check daily/monthly and ad hoc issues (orders, Ullmann’s, display monitors, Competitor,
- • Complaints)
Retail : Area Manager From 2011-06 To 2013-04
Duties
Manage and running of Cardies stores for SA Greetings PTY LTD Cardies Division.
The main function is to assist and monitor the Franchise store as well as running and looking after the Corporate stores. I run and control 6 Corporate Cardies Stores and 10 Franchised stores from Port Elizabeth through to Cape Town.
Running and controlling all aspects of the businesses in the corporate stores from the Buying,
Sales, Cash Flows, Staff Issues, and customer issues. Ensuring a good relationship
Ensuring the management of Financials
Controlling the stock holdings vs. the sales at each Corporate Store.
Implementing best business
practices in the corporate store as well as the Franchisee stores
Ensuring all admin is up to date and correct in Corporate as well as franchisee stores.
Sales Management (Set Budgets, Monitor Sales, Achieve Cardies Targets,
Implement sales.
programs / Promotions, provide marketing info, verify incomes, correct pricing, maximize sales.
profits/shelf space/market share)
System Management and Administration (maximize profit opportunities, Back-office management,
accurate & up updated information, monitor day ends, monitor turnover summary, Shrinkage.
management)
Conducting Complete stock takes – ensuring that the business being counted does not have any
inherent floors in the system. Also conduct the smooth transfer between and buyer and seller in the
Franchisee stores from the training of the new Franchisee to the hand over stock take to the new
franchisee.
Ensuring the stores are 100% compliant with Cardies standards Ensuring the stores maintain the correct Gp%
Implement and maintain stock control systems.
Ensure that all supplier and Customers issues for all stores are managed and resolved timeously.
Buy seasonal stocks and plan a year ahead for upcoming promotions and seasons.
Manufacturing : Key Accounts Manager From 2008-02 To 2011-05
Duties
Looking After the Key Accounts in the Liquor Industry.
Report to the Key Accounts Manager National
Responsible for maintaining and growing an existing Liquor Clients
Fostering relationships with staff and management of key accounts
Public relations
Product Launches / Tastings / Events
Client visits
Looking after the profitability of my Region
Budgeting and Targets
Sales - Marketing : Owner From 2007-01 To 2008-02
Duties
Responsible for the management and development of the area of responsibilities, by ensuring the attainment of goals and objectives through the effective management and controls of Business from Inception of the Company in November 2006
Overseeing the Operational Management of the branch.
Overseeing the daily admin and the debtor?s book of the branch.
Overseeing the operational service line for all business units within the branch.
Communication channel between Business Development and Operations.
Maintenance of existing client base.
Assisting with project co-ordination for Project Managers in various client accounts.
Management of monthly & weekly schedules and reports, including analysis and compilation of turnover and financial reports.
Planning optimal use of training facility.
Regular report writing to Branch Manager.
Regular meetings with administrative staff.
Implementing quality management system & coordinate student evaluations.
Stock control - managing the planning of sufficient quantities of course material.
Conducting periodic staff reviews meetings at divisional level and maintaining the minutes of the meeting.
Controlling of expenses and costs.
Assisting with the updating of client schedules.
Maintenance and general keeping of the office and canteen.
Staff development and performance reviews.
Relationship with contract instructors and documentation.
Logistics and Transport (Implement/Plan most cost effective ways to run the distribution side of the business as well as ensure staff and Transportation turn around)
Planning and Organizing
Customer Focus
Initiating Action
Adaptability
Follow-Up
Building Customer Loyalty
Building and contributing to a successful Team
Delegating Responsibility
Developing others
Leading through Vision and Values
Managing Work and Work Standards
Consumer Products - FMCG : Analyst From 2003-10 To 2007-01
Duties
Responsible for the management and development of the area of responsibilities, by ensuring the attainment of goals and objectives through the effective management and controls of dealers
Sales Management (Set Budgets, Monitor Sales, Achieve Engen Targets, Implement sales programs / Promotions, Provide marketing info, verify incomes, correct pricing, maximize sales profits/shelf space/market share)
Merchandising Management & Shelf Health (maintain merchandising standards, implement Plano grams, rate of sale layouts, SCD fridges layout)
Operational Management (Set/implement/review monthly objectives, completion of checklists, effective communication between all parties)
System Management and Administration (maximize profit opportunities, Back office management, accurate & up updated information, monitor day ends, monitor turnover summary, Shrinkage management)
Client/Dealer Relations (Sound working relations, meet client requirements, uniformed dealer network, effective retailers, well trained client / dealer)
Strategic Management (provide geographic activity/business insight/knowledge assistance-business plans, promotion analysis, micro analysis)
Reason for Leaving
Retail - Wholesale : Development Manager From 2001-01 To 2003-08
Duties
Recruiting new Franchisees
Managing the promotions and proofing leaflets
Managing each store so that they show a growth Organizing functions for store opening, competitions
Liaising with suppliers and organizing deals
Doing all admin pertaining to figures etc.
Getting stores to corporate level
Making sure we are always competitive with Spar etc.
Ensuring that the franchisees are satisfied at all times
Arranging monthly meetings and brain storming
Retail - Wholesale : Branch Manager From 1998-09 To 2001-01
Duties
Managing a wholesale operation
With +R3 million stock
+R1.2 million sales
+R100 thousand debtors
14 staff members
Controlling the admin dept
Controlling the buying of stocks
Maintaining a steady customer base and keeping the customers satisfied
(Employed as SALES DEVELOPMENT MANAGER and was promoted to BRANCH MANAGER Metro Harrismith and then moved to MetroThaba nchu)
Sales - Marketing : Sales Representative From 1997-06 To 1998-09
Duties
Calling on customers (retailers and wholesalers)
Monitoring and controlling sales for 10 principals
Arranging deals & buy ins
Arranging free end and shelf space
Uplifting damage and dead stocks
Controlling stock rotation
Monitoring and supervising 4 merchandisers
Retail - Wholesale : Assitant Branch Manager From 1995-02 To 1995-09
Duties
Assisting the manager in all aspects of the business
Buying (ordering, mark up/down, etc)
Receiving (impressing and checking stock)
Floor (merchandising and merchandisers)
End control (checking stock leaving the store)
Cashiers office (chief cashier functions)
Receptionist
Running the branch in the absence of the manager
Sales - Marketing : Brand Manager From 1995-09 To 1997-01
Duties
Placing orders for the metro stores
Merchandising store shelves
Checking stock levels
Arranging deals and jabs
Updating stocks into the metro computers
Sending all information captured for the day on the Laptop to head office via modem
Dealing with 37 suppliers and controlling in excess of 800 f.m.C.g. products
Consumer Products - FMCG : Sales Representative From 1994-08 To 1995-01
Duties
Sell Footwear to retailers for 5 Suppliers
Ensure customer received orders
Customer satisfaction
Stay in contact and on top of factories