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Retail : Marketing Manager From 2022-07 To Current
Duties
- Implement strategy and all marketing campaigns nationally.
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
- Represent the marketing team to cross-functional groups nationally.
- Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.
- Lead market research efforts to uncover the viability of current and existing products/services.
- Collaborate with media organizations and advertising agencies.
- Brainstorm ideas for new campaigns.
- Coordinate with the sales team and other departments to produce effective strategies.
- Analyse data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure.
- Drive sales of Everblue and other group products through resellers
- Establish, build and maintain business relationships with pool contract businesses around the country and further their relationships with the branches to ensure continuity and longevity.
- Launch, maintain and expand on business models aimed at supporting loyalty from pool contractors and furthering sales outreach through those partners.
- Implement, manage and refine our own pool servicing and delivery operation at branches around the country.
- Work with the team to build marketing efforts designed to promote Pet Pool & Home and its business initiatives.
Photography and Printers : i-Sensys Product Manager From 2020-11 To 2022-06
Duties
Market Analysis and Strategy
- Analyse market situations per country on issues such as Market Size, Competition Activities, Market Pricing and general market developments and dynamics.
- Draw up action plans for country support and regional marketing/channel/sales activity, in line with budget guidelines agreed with Marketing Manager, to stimulate awareness and sales achievement.
- Monitor Canon MaSh - Market Share in the individual Countries and prepare Market Intelligence & Competitor Analysis on a periodic basis.
- Participate and Support to key MTP projects such as AF500.
Pricing / Product positioning
- Decide product pricing and positioning based on competitive landscape.
- Conduct support negotiation with DRBG to achieve required pricing.
- Support the Sales team for Tender pricing, Key accounts & Special deals.
- Also, responsible for Tender Pipeline management in co-ordination with Area sales.
Product Launch & Promotion
- Co-ordinate the planning and schedule of new product launches together with internal staff in order to support the timely and successful launch of new products into African markets.
- Manage the Product Life Cycle for the products from Launch to End of Life through required strategy, promotions & schemes.
- Drive Strategic Product / Targets in line with the management direction.
Product Training & Development
- Attend to training courses on nominated products and create/carry out the local training courses for internal teams & Canon distributors at suitable location in Africa.
- Evaluate knowledge levels of trainee, maintain and update training records.
Sales & Marketing Budget preparation & Implementation
- Fix the Sales budget with Area Sales, discuss and agree annual targets and termly sales plans, together with the requisite marketing plan/budget (products/pricing/promotion etc.).
- Discuss and advise Sales Team about proper product strategy in order to realize stronger business structures and market coverage.
- Monitor and review monthly sales performance for assigned product group to ensure smooth sales movements in line with the agreed sales plan, and take appropriate remedial action
IT - Hardware : Business Development Manager From 2019-07 To 2020-07
Duties
Marketing Strategy and Implementation
- Plan, manage and implement marketing strategy and campaigns though various mediums for the group sales team and authorised resellers.
- Drive the marketing strategy by coordinating campaign executions by overseeing implementation of the marketing strategy.
- Guide the day to day marketing activities of the sales team and long-term marketing strategy for the company.
- Collaborate with the sales team to follow up on opportunities identified, to maximize closure rate.
- Follow through on the lead nurturing process and maintain meticulous attention to detail
- Conduct presentations to authorised resellers and sales teams in order to provide relevant information and value propositions to clients.
- Develop performance measures that support the company's strategic direction and market growth.
- Support the Sales department in achieving set sales objectives, come up with strategies for the different products and ensuring a constant ROI on all marketing activities planned.
Manage relationships with stakeholders
- Build strong internal and external relationships with vendors and suppliers, ensuring compliance with vendor specific requirements regarding reporting, pipeline management and forecasting.
- Ensure complete understanding of vendor programs in order to align and drive vendor specific focus areas.
- Representing company presence at conferences, trade delegations and seminars.
- Specify market requirements for current and future products by conducting market research supported by ongoing visits to the channel user, end user and non-customers.
Manage Budget
- Achieve marketing objectives by determining the marketing budget based on the yearly sales forecast and budget, ensuring the budget is not exceeded.
- Manage the spend split and allocation per territory.
- Scheduling expenditures, analysing variances and sign off on all marketing expenses and allocate accordingly.
- Provide monthly reports to finance based on monthly marketing spend.
- Deliver all marketing activity within agreed budget.
Management
- Oversee and manage all marketing activities ensuring development and delivery of a fully integrated marketing strategy for the business.
- Responsible for the performance, delivery and development of the sales team.
- Maintain and develop sales team and individual performance by planning, monitoring, mentoring, educating and appraising job results.
- Manage, disseminate, encourage and motivate sales team.
- Delegate authority and responsibility with accountability and follow up.
IT - Hardware : Marketing Product Manager From 2015-08 To 2019-06
Duties
- Maintained expert knowledge on the office automation industry and trends.
- Interacted with all members of the sales team to ensure product knowledge by planning and executing internal and external sales training.
- Provided in-depth market, industry and competitive analysis and positioning.
- Developed pricing and packaging strategies.
- Designs market research projects to assess customer attitudes to the current product range and new product introductions.
- Provide the sales team with the necessary technical expertise to enable them to sell the product.
- Managed imaging printing and documents solutions research for the Southern African Region.
- Coordinate activities with regional teams as well as with other Africa based analysts.
- Developed content for product and company collateral.
- Delivered on the product strategy and roadmap.
- Managed product life cycle stages.
- Conceived, plan, develop, qualify, launch deliver and withdrawal.
- Ensured familiarity with the competition, especially that directly related to the product(s) for which the manager is accountable
Market Research : Senior Research Analyst From 2013-12 To 2015-07
Duties
- Managed the Imaging Printing and Documents Solutions research for the Southern African region (HCP, LFP, Production, Consumables trackers & MPS/Document Solutions research).
- Coordinated activities with Prague and Dubai regional teams as well as with other Africa based analysts.
- Conducted primary and secondary market research, analyzed business and market trends within the IPDS industry for the Southern African region.
- Prepared thorough and well-organized reports and market insights, writing of summaries, press releases and publications.
- Worked with quantitative market sizing and forecasting analytical tools.
- Public speaking and public presentations at IDC events and clients.
- Contributed to IPDS business development.
- Build and maintained industry relationships.
- Quarterly updates on meetings and discussions with IDC current clients/potential clients and research partners.
- Gather market information from multiple sources, to analyse competition and consumer/market trends.
- Conducted advanced market and competitive analyses, highlighting opportunities and trends.
IT - Hardware : Product Manager From 2012-04 To 2013-11
Duties
- Lead the development & growth of the printer business across the Canon SA markets by fulfilling the role of product champion.
- Responsible for promoting awareness & profile across the regions via events, PR, marcom activities, promotions & partner collaboration.
- Together with sales managers, local partners & external market research companies, analyze market situations per country.
- Decide product pricing & positioning based on competitive landscape.
- Co-ordinate the planning & schedule of new product launches.
- Manage the product life cycle for the products from launch to end of life through required strategy, promotions & schemes.
- Create the local training courses for internal teams & partners.
- Fix the sales budget with area sales, discuss and agree annual targets & termly sales plans, together with the requisite marketing plan/budget (products/pricing/promotion).
- Discuss & advise sales team about proper product strategy in order to realise stronger business structures & market coverage.
- Monitor & review monthly sales performance for assigned product group to ensure smooth sales movements in line with the agreed sales plan & take appropriate remedial action.
- Monitor & control of gross profit through tracking of special promotion pricing & tender deals.
- Plan, manage & co-ordinate the execution of various market development activities within company guidelines & to meet the agreed quality standards, time planning & budgets.
IT - Hardware : Product Manager From 2007-05 To 2012-03
Duties
- Stock forecasting hardware & consumables.
- Managing warehouse & staff.
- Attending weekly management meetings.
- Attending monthly board meetings & distributors meeting.
- Managing stock provision.
- Planning and ordering stock from Vendor.
- Weekly analysis on customer sales, hardware and consumables.
- Weekly analysis on turnover, gross profit and competition in market.
- Overseeing costing of incoming stock. Resolving of product related queries.
- Completing staff appraisals, managing quarterly stock counts.
- Managing foreign supplier, analysing daily statistics of company progress.
- Overseeing product promotions, preparing monthly price list, overseeing management of key accounts.
Engineering : Junior Accountant From 2006-10 To 2007-04
Duties
- Post and process journal entries to ensure all business transactions are recorded
- Update accounts receivable and issue invoices.
- Update accounts payable and perform reconciliations.
- Assist in the processing of balance sheets, income statements and other financial statements.
- Update financial data in databases to ensure that information will be accurate.
- Prepare and submit weekly/monthly reports
- Assist in the preparation of monthly/yearly closings.
- Assist with other accounting projects.
Furniture : Credit Controller From 2002-09 To 2006-09
Duties
- Daily bank reconciliations.
- Daily allocation to debtors account.
- Often opening & closing store.
- Preparing cheque and EFT payments.
- Daily maintenance of various cashbook.
- Controlling petty cash.
- Costing of stock.
- Calculating mark up on stock.
- Processing supplier invoices.
- Occasionally preparing customer invoices.
- Resolving of customer complaints.
- Monthly creditor’s reconciliations.
- Assisting with company’s debtors.
- Controlling annual stock counts.
Consulting : Operations Assistant From 2000-09 To 2002-08
Duties
- Daily delegation of work.
- Reprimanding of staff.
- Resolving customer queries.
- Ensuring operations running smoothly.
- Extracting & importing of client’s information.
- Reconciling payments received by client from various medical aid’s.
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