Be responsible for maintaining existing customer relationships as well as personal contact and to secure new business accounts / customers within the specified areas. Ideally someone technically minded with experience in both retail and end user market.
JOB OBJECTIVES •
Establish, develop and maintain positive business relationships with current and prospective customers in the specified areas to generate business for the company’s products. • Increase the visibility and awareness of our company’s products and maximize sales growth • Conduct store visits to assess, present, promote and sell suitable products to existing and and prospective customers • Plan effective store visits to ensure time spend with each store retailer is constructive. Increase number of stores buying from the company within each Key Account group and independents • Research and analyze sources to actively engage prospective customers including cold calling on potential customers • Complete credit applications thoroughly and correctly for new customers • Monitor and evaluate data and market conditions to identify opportunities and competitive advantage - Understand the market in which we are operating in. • Record keeping – Maintain up to date sales information by keeping sales files by month, by customer so that information is readily available.
Conduct Product basket analysis by market segment - current product vs. typical product basket to identify any sales opportunities
Implement clear objectives to measure success - increase product basket, increase fill- rate, more shelf space, create pull-through effect;
Keep abreast of best practices and promotional trends - Supply management with reports on customer needs, problems, interest, competitive activities, and potential new products and services.
Fully comply and operate - mobile customer relationship management application with every store visit
Be aware of competitor products and their prices in the market place including promotions and advertisements. Keep up-to-date of best practices and promotional trends. Monitor and report back on opposition activities as well as market trends;
Expedite the resolution of customer problems and complaints to maximize satisfaction