Permanent - Brand Manager - Cape Town - South Africa

Key Responsibilities:

• Play an integral part in helping our teams effectively implement TFG's overall customer and rewards strategy.
• Cross collaborate with different teams within TFG, such as retail brand teams, Credit, VAS, Bash etc. to co-ordinate TFG Rewards campaigns aimed at boosting member engagement across our wide range of offerings
• Manage diverse internal partners across marketing, merchandise and operations.
• You will dive into the data, spot chances for improvement and suggest enhancements based on data-driven insights, whether it's for personalised communication with TFG Rewards members or exclusive offers in our 3000+ physical stores (and online)
• Your understanding of brand & business strategy will allow you to develop segment-right objectives that deliver business value and customer growth
• Implement brand specific campaign strategies to drive customer growth
• Lead workshops & training sessions linked to the loyalty engine for optimal delivery and ROI
• Provide creative direction for TFG Rewards by leveraging brand assets where your attention to detail will guarantee that every message resonates with each segment of our 30-million-strong member base. This includes overseeing the delivery, tracking, reporting and continuous enhancement of portfolio-specific outputs across all digital and physical channels and touchpoints
• As a member of the TFG Rewards tribe, you will also be responsible for member queries and escalations, you'll be a go-to for all things Rewards-related where you'll turn challenges into opportunities for improvement
• Possess the agility and the ability to meet numerous deadlines, simultaneously
• Dedicated problem solver, collaborating closely with the Loyalty Product Owner to drive system-related developments and enhancements of our loyalty engine. 

Qualification& Experience:

• Degree or qualification in related field (Marketing, BCom/BSc)
• Customer Marketing (segmentation, personalisation, custom audiences, GenAI)
• Retail / Loyalty experience
• CRM / Data-driven marketing experience
• Performance marketing, experience in or understanding of SEO, PPC, display and retargeting advantageous & comfort using content management systems & platforms like Everlytic, Google analytics and social media/influencer platforms
• 3-5yrs B2C marketing with a minimum 3yrs focused on digital marketing activities
• Budget management

Skills:

• A customer focused mindset
• Exceptional verbal, written communication, presentation and interpersonal skills
• Detailed and analytical, with the ability to deliver actionable with exceptional organizational ability
• CRM/Data-driven marketing know-how
• A compelling communicator, with experience in content development across multi-channels and the ability to influence through storytelling
• A solid understanding of retail

Behaviours:

• Readily takes on new challenges and opportunities with a sense of urgency and eagerness
• Effectively considers the diverse needs of various stakeholders
• Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
• Applies market and business insights in order to drive organisational objectives
• Effectively works with others to achieve shared goals
• Conveys information and communicates ideas in a clear, concise and impactful manner