Qualification& Experience:
- Degree or qualification in related field (Marketing, BCom/BSc)
- Customer Marketing (segmentation, personalisation, custom audiences, GenAI)
- Retail / Loyalty experience
- CRM / Data-driven marketing experience
- Performance marketing, experience in or understanding of SEO, PPC, display and retargeting advantageous & comfort using content management systems & platforms like Everlytic, Google analytics and social media/influencer platforms
- 3-5yrs B2C marketing with a minimum 3yrs focused on digital marketing activities
- Budget management
Skills:
- A customer focused mindset
- Exceptional verbal, written communication, presentation and interpersonal skills
- Detailed and analytical, with the ability to deliver actionable with exceptional organizational ability
- CRM/Data-driven marketing know-how
- A compelling communicator, with experience in content development across multi-channels and the ability to influence through storytelling
- A solid understanding of retail
Behaviours:
- Readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Effectively considers the diverse needs of various stakeholders
- Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
- Applies market and business insights in order to drive organisational objectives
- Effectively works with others to achieve shared goals
- Conveys information and communicates ideas in a clear, concise and impactful manner