Job Summary
- To achieve maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company’s products and/or related services.
Key Duties & Responsibilities
Strategy
- Develop and implement strategy in line with company objectives.
- Plan and manage personal business portfolio/territory/business according to an agreed market development strategy.
- Planning and ability to execute to achieve business plans.
- Develop contingencies to be applied when plan fails.
- Manage product/service mix, pricing and margins according to agreed objectives.
Market Analysis
- Increasing market share through identification of new niches, new applications, and new products.
- Monitor and report on market and competitor activities and provide relevant reports and managing successful promotions and specials.
- Analysis of Market and sales trends and regular reporting.
- Plan/carry out/support local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions and telemarketing.
Accurate Forecasting
- Ensure enough stock of right staff to avoid LTI.
- Compiling Monthly and yearly sales forecasts.
Budget Controls
- Ensure delivery of return on investment and building of brand sustainability.
- To ensure account meets its income targets.
- To effectively solve problems and manage risk to ensure achievement of targets.
- Recruitment and targeted selection of new dealers.
- Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer and satisfaction.
New Business Development
- Develop a unique way to grow the business with your customers.
- Provide solutions to management when faced with challenges.
- To liaise with corporate contacts, build and develop relationships.
- To assist with the preparation of contractual agreements and ensure that these are fully adhered to.
- Do full tendering process, including writing of proposals, costing and motivations.
Strong Customer Relationships
- Managing the relationship between your company and the customer is a big responsibility.
- Treat your customers as partners and challenge them to grow their business with your brands.
- Use customer and prospect contact activities tools and systems, and update relevant information held in these systems.
Reporting
- Provide reports and analysis as required.
- To prepare presentations, proposals, plans, contact reports as necessary.