Main purpose of position
To develop and implement a programme strategy aligned with radio platforms strategy, specifying the acquisition, commissioning and production of international and local programmes to meet organisation`s mandate and radio requirements to target audiences that inform, educate and entertain.
Key Accountabilities
- Develop and implement a Programming strategy in line with overall Radio strategy and objectives/goals.
- Conduct continuous reviews of on-air products (formats), markets and revenue opportunities, in order to meet strategic objectives and ensure that the station maintains its competitive edge.
- Liaise with various internal stakeholders (i.e. Sales and Marketing, Finance, Market Intelligence, sport, Education, etc.) and external parties, to ensure the station’s mandate and programming objectives are met.
- Develop and implement a multi-pronged talent management plan in line with audience needs and future proofing of the station.
- Develop a multi-platform media strategy to grow audience base.
- Monitor and manage the output of Programming plans for the station, keeping within allocated budget.
- Commission research and implement insights to ensure high quality programming and deliver to audience needs.
- Monitor and review programmes to ensure continuous improvement and alignment with station positioning.
- Conduct talent scouting exercises and maintain a talent bank for station voices and creatives.
- Explore opportunities for Co-productions and product placement, for cost containment and revenue generation.
- Interact with radio sales to ensure that product campaigns run smoothly and are on time for podcast.
- Utilize marketing resources and digital platforms to create talent and product awareness campaigns.
- Work with digital specialists to build and grow online communities around the station’s on-air products.
- Ensure adhere to license conditions, and relevant legislation in broadcasting i.e. ICASA quotas, Broadcast Act, etc.
- Monitor and report on operational risks and non-compliance matters.
- Develop and implement internal control measures to ensure good governance within the programming value chain.
- Manage risks to protect organisational integrity, create value, prevent financial losses and ensure compliance with applicable policies.
- Implement recommendations of internal audits and address identified gaps.
- Compile reports for various internal and external structures.
- Engage constantly with Internal and External business partners to achieve business objectives.
- Respond timorously to complaints.
- Liaise with Radio Sales and Adventure on programme sponsorships, trade exchanges and product placement in programmes to realize revenue.
- Liaise with internal and external content providers to ensure new innovations, cutting edge content, and alignment to organizational and national goals.
- Effective implementation of Performance Management System in accordance with organizational policy.
- Manage adequate staffing for workload, succession planning and effective leadership.
- Effective briefing and communication with departmental staff and line management.
- Complete Personal Development Plans (PDP) for all staff members.
- Provide individual coaching, counseling and mentoring of staff to assess and address developmental needs.
- Transfer of skills in line with succession planning.
- Manage available staff and identify potential to ensure fair and balanced distribution of work.