Permanent - Sales Manager - Johannesburg - South Africa

The Sales Manager is responsible for leading and driving the sales strategy within the diesel/ power generator market. The role focuses on expanding market share, building long-term client relationships, and achieving revenue targets through proactive business development, effective team management, and strategic account growth. This position requires a strong technical understanding of diesel generators, excellent commercial acumen, and proven leadership skills in a B2B industrial sales environment.

Key Responsibilities

1. Sales Strategy & Business Development

• Develop and implement sales strategies to achieve company targets and drive business growth.
• Identify and secure new business opportunities across commercial, industrial, and residential markets.
• Manage and grow existing client accounts through relationship-building and consistent follow-up.
• Monitor market trends, competitor activity, and pricing to identify opportunities for market expansion.
• Prepare and deliver sales presentations, proposals, and quotations tailored to client requirements.

2. Team Leadership & Performance Management

• Lead, motivate, and develop the sales team to achieve individual and team objectives.
• Provide coaching, mentoring, and support to ensure high performance and professional growth.
• Set clear sales targets, monitor performance metrics, and ensure accountability within the team.
• Foster a results-oriented culture with a focus on customer satisfaction and repeat business.

3. Client Relationship Management

• Build and maintain strong client relationships through trust, reliability, and industry expertise.
• Oversee customer interactions to ensure professional service delivery and timely resolution of issues.
• Collaborate with internal teams — including engineering, production, and service — to ensure customer requirements are met.

4. Reporting & Administration

• Prepare accurate sales forecasts, budgets, and performance reports for management review.
• Ensure CRM systems are updated with current sales data, leads, and client interactions.
• Contribute to marketing initiatives, trade shows, and product promotions to increase brand visibility.

Key Requirements

• National Diploma or Degree in Sales, Marketing, Electrical / Mechanical Engineering, or Business Management.

• Minimum 5–7 years’ experience in sales within the diesel/power generator, power solutions, or industrial equipment sector.
• Proven track record in achieving sales targets and growing market share.
• Experience in managing and leading a sales team.

• Strong understanding of diesel generator systems, including sizing, applications, and technical specifications.
• Excellent negotiation, presentation, and closing skills.
• Strategic thinker with the ability to identify and capitalize on business opportunities.
• Strong leadership, communication, and interpersonal skills.
• Proficient in CRM and MS Office applications.
• Valid driver’s license and willingness to travel.